The Intercollegiate Taiwanese American Students Association(ITASA) is a national 501(c)(3) non-profit organization that seeks to connect, inspire, and empower Taiwanese American students across the country. Since 1993, ITASA East Coast Conference is hosted at various universities annually. Each year, ECC attracts over 300 active community leaders who care about their culture and professional development. During this three-day conference, attendees will be able to participate in workshops led by prominent speakers, enjoy fun social events to interact with other undergraduates, and join small groups for reflection.
Conference Theme: Intertrak
Life is a long journey, and along the journey we meet and interact with passersby and people who become our lifelong friends. Inspired by the Amtrak train system, the name of the 2017 East Coast Conference is Intertrak. Intertrak is a train that is speeding through a series of workshops covering culture, personal and career developments. Intertrak invites passengers who identify with or are interested in Taiwanese American and Asian American culture. Boarding on Intertrak, we hope passengers connect with each other on a deeper level and build lifelong networks with like-minded individuals.
Albert Y. Cheng is currently the Global lead for Google Play Platform and Games marketing. At the University of Pennsylvania, he received his BS degree in Economics and Electrical Engineering, later his MBA degree in Finance and Marketing from the Wharton School. At Google Play, Albert Cheng helped drive 4 times growth in its music users through product launches, marketing analytics and growth hacking. A great team player, Cheng led his team to introduce new play branding and iconography to over 1.5 billion users. He is also a recipient of the Platinum global marketing awards for 2014 Oscars campaign and research on user trust.
Schools attended past ITASA East Coast ConferenceBaruch College
Johns Hopkins University
Massachusetts Institute of Technology
New York University
Parsons school of Design
Stony Brook University
University of Maryland
University of Pennsylvania
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